t Half the World Away: April 2007

Tuesday, April 24

Under Pressure

Two Saturdays ago, I was just snorkeling the reefs of Puerto Galera. The Tuesday after that, I was snorkeling the abyss of deadlines, 500-word articles and fake identity. "Snap back to reality oh there goes gravity"... word. It's stress week at the office.

To top the burden list, big boss Marc gave us a side project. We were assigned to come up with a company brochure to be disseminated in an upcoming job fair somewhere sometime. Fairly easy I thought, if writing about vehicle exhaust systems won't sharpen your writing mind I don't know what else will. Anyways we had a brainstorming session with our group of copywriters and for the first 30 minutes we came up of taglines only geniuses can come up with. Taglines like "got beef?", "break on through to the other side" and "I.T. is good, all the time" came out like exorcised demons. Dammit, purol na mga utak.

Again that was a side project, a side dish. For the main course a delectable set of keywords are waiting for me to magnify their existence thru 500 words of whimsical copywriting. How am I suppose to write a 500-word wikipedia type article about automobile floor mats? Floor Mats. What is your profession? Tonight I dine in hell.

Psst don't tell. I am Josh Kellerman from Detroit, Michigan. I blog about custom ridez and pimped out bling bling automobilez in the hiphop community. So fresh so clean baby. I holla at my boyz and ladiez and feature chromed out wheels and hyper white lights and ultaviolet lenz. I know Snoop D-O-double G and I call Dwayne Wade my boy. My ebonics suck.

It was a stressful week. Fine by me really, I have to get used to writing, even if it clogs my veins from blood flow. Writing is a skill and in order for me to hone mine is to just write, write, write. I know I wasn't born Alighieri.

Well today is a new week. Deadlines were met and articles were written. Big boss chose our brochure (we finally got a sensible tagline) and Josh Kellerman still is fly. There's more struggles to come and I welcome them with open arms. Okay, not with open arms but hey they're welcome.


Wednesday, April 18

What is Web Marketing?


Basically, it is a component of E-Commerce >read: the buying or selling of good and services thru the Net. Fact is, there are 1,018,057,389 internet users around the globe and certainly that figure continues to arise. With this information, corporate eyes now target the www as new ground to establish their enterprise.

The market now is on-line and your store is your Website. Of course, as with any business venture, you would want your site to become popular and attract as many customers as possible and generate sales to the moon and back. Not only that, you would also want your site to estabish credibility in the internet community so that business will become stable and dependable. Simple as it may read you'd think money making has never been this easier, problem is, among the figures shown above, among the billions of users surfing the www, you're not the only one on the prowl.


If the store is your website then the Searh Engine is the mall. We all have used Google or Yahoo to search about everything. Books, tshirts, hotel accomodations, cars, music, everything. From rocking chairs to rockets. there's no need to empasize on extensiveness.

Now let's say you own a book store and you have a website for online purchases. Now, a particular browser is looking for books by Mitch Albom and does a search on google. The potential customer types "Mitch Albom books" on the search field, guess how many results came about, 1,060,000. One of those sites containg the search keywords is yours, the question is, what are the chances of that visitor to click your site and possibly do a purchase? Yes, i heard you.


It is a fact that web users usually visit those sites that are listed at least within the top 5 of the search results, which means you've got to get into the that list. That's what we call Page Ranking. And yes, websites wage war just to be on top. How do you it? You use creatives.

  • Content is King - your site interface should contain strategically constructed words and phrases plain and simple yet effective.
  • Visuals - adds aesthetic value to the website not to mention popularity
  • Links - a certain website would not need charades for publicity, all it needs are affiliates that will directly or indirectly promote your site
  • Keyword Rich in HTML - make sure that you add semantically-related keywords in HTML as individuals differ in keyword usage
It may easy to rank in search engines but believe me, there is more to what the eye can see. Many companies tried to market their website on their own but only availed little success. Again there is war out there, you will need professional help. SEO specialists (search engine optimization), Web Copywriters, Web Designers, Programmers are all hired by successful website owners.


Although Search Engine Marketing is relevantly new in the Philippines, it is certain that this industry will be the next big thing in marketing in no time. As businesses turn to the internet to expand their brands and services it is better gain knowledge in the optimization of search engines now. Feel free to contact the author about any inquiries about Web Marketing.


Thursday, April 12

goodbye, hello

so i bid adieu to Sykes, me home for over a year. gone are the days when i sleep under my station beside the cpu, dreaming of a far away land where i am king of cool as the processor fan hums it sweet buzz to my ears. i miss the freakin' place. the building, the elevator, the panel doors, everything. but ultimately what i really do miss, is the people.

people that i hate, people that i love. and the people that i dont give a f*ck about.

i've stayed with them for this long. and now it's time to disappear. i leave an enigma.

of course as with the closing of doors you also open new ones. i like what's on the other side. finally a job that suits me. web copywriter for now, marketing tycoon in the future. as i look at the horizon i shall never forget the adventures that i had along the way. experience is the greatest teacher. i have learned well. all the words of the wise we read will only make real sense once you've experienced it.

so on with the adventures i say. keep 'em coming. as i am confident in the victory, everyday is WAR.


Tuesday, April 10

a new blog is born

my new home . i look back . smile . onward i move .